Our Approach - Where We Add Value

1
Growth Inflection & Scale
When companies have momentum, but clarity around what’s truly working — and how to scale it — starts to blur. This often involves:
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Re-examining product–market fit as the organisation grows
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Aligning product, GTM, and operating priorities
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Moving from founder-led execution to repeatable scale
Helping leadership teams convert traction into operating clarity.
2
Operational Complexity
When execution spans markets, channels, teams, or systems, and operating complexity starts to outpace structure. Focus areas include:
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Reviewing funnels and operating processes to identify constraints
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E-commerce and platform models (supply, fulfilment, GTM)
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Entering new markets without duplicating teams or breaking unit economics (e.g. EU or UK expansion)
3
Transition Moments
When context shifts faster than the organisation’s structure or leadership capacity. This typically includes:
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Post-acquisition integration and operating reset
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Pre-Series B, growth equity, or exit preparation
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Interim or fractional operating leadership during change
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Stepping in where decision velocity drops and execution risk rises
How We Engage
Engagements typically take the form of operating partner, board advisory, or fractional executive roles. These are selective, part-time, and structured around outcomes.
Where relevant, e-commerce operations are supported through affiliated service companies and a trusted network of partners. Mentorship for early-stage founders is provided selectively, with a focus on product, strategy, and operating discipline.
News & Insights
About
Tolga Gemicioglu
Operating partner, board advisor, and fractional executive with 20+ years of experience supporting growth-stage and scale-up companies through periods of expansion, transition, and international scale. Brings a board-level perspective shaped by senior leadership roles across startups, scale-ups, and $1B+ global platforms, including eBay.
Known for working on the business: pressure-testing strategy, clarifying trade-offs, and helping leadership teams move from founder-led execution to repeatable, scalable operating models—particularly in international, marketplace-driven environments. Strong focus on disciplined growth, AI-enabled efficiency, and smart experimentation.













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